Why Reputation Management and Online Reviews Are Important in Business
Does your company have a great reputation among consumers? If it doesn't, it could be hurting your business even more than you might realize.
One recent report suggested that a company's reputation can account for more than 60% of its total value. As a result, your business might not be worth as much as it would be worth otherwise simply because of its reputation.
With all of this in mind, reputation management is going to be of the utmost importance for your company. You need to keep a close eye on your online reviews, including both positive and negative reviews, to make sure your company has the best reputation possible.
People Trust Online Reviews
If you're anything like me, you normally do a quick Google search before checking out a new business. It doesn't matter if you're looking for a good place to eat dinner or trying to buy a car. In this digital age, a lot of people use online reviews to guide their purchasing decisions.
People do this because many of them have come to trust online reviews as much as they trust their family and friends. One survey found that more than 80% of people currently trust online reviews as much as those in their immediate circles.
This alone should illustrate just how important reputation management is going to be for your business. If you don't have great online reviews to show to people, it isn't going to bode well for your business since they may feel like they can't trust you to do right by them.
Positive Reviews Will Make People Feel Good About Patronizing Your Business
When people look up your business and read through the online reviews for it, what are they going to find? This should be the first question you ask as part of your reputation management push.
If you see that they're going to come across nothing but positive reviews for the most part, it'll be a great sign. People are going to feel good about using your company's products and/or services when it seems like you've provided other people with wonderful experiences.
Your ultimate goal should be to rack up as many positive reviews as you can over time. It's going to give your business a good reputation and make more people want to patronize it.
Negative Reviews Will Make People Think Twice
If people don't see one positive review after another when they read through online reviews for your business, it could spell doom for your company. The more negative reviews your business has, the less likely people are going to be to call on your company for its products and/or services.
You'll want to actively work to reverse this ASAP. Ambrosia Design Studios can help you put together a reputation management plan that will include addressing any negative reviews you receive and striving to get more positive reviews to push the negative ones to the bottom of the list.
Negative Reviews Can Provide Your Business With a Big Opportunity
If your company has received some negative reviews in the past, it's not the end of the world.
You should look at these negative reviews as opportunities to show how much your company cares about its customers. It would be worth responding to as many negative reviews as you can so that you're able to make things right with unhappy customers.
If nothing else, this will show other people that you run a company that does its best to make things right when customers aren't satisfied. This could yield positive results for your business reputation in the end.
No Online Reviews Could Be as Bad as Negative Reviews for Your Business
If you find that your company doesn't have many small business reviews at all, this could be almost as bad as having a bunch of negative reviews. It's going to make it appear as though you haven't done enough to give people a reason to leave positive reviews for you yet.
It might also make it seem as though your small business is just getting off the ground, even if that might not necessarily be the case. You should start encouraging your customers to leave reviews for you so you're able to build up a collection of them over time.
It Doesn't Have to Be Difficult to Manage Your Business Reputation
Reputation management feels like such a tall task to many small business owners. They aren't sure where they should start when it comes to monitoring their reputation and working to improve it.
If you fall into this category, Ambrosia Design Studios offers reputation management services to small and medium size businesses. We'll work to get your business the online reviews that it deserves and ensure that your reputation is every bit as good as it should be.
Get started today by getting in touch with us to learn more about our reputation management services.
One recent report suggested that a company's reputation can account for more than 60% of its total value. As a result, your business might not be worth as much as it would be worth otherwise simply because of its reputation.
With all of this in mind, reputation management is going to be of the utmost importance for your company. You need to keep a close eye on your online reviews, including both positive and negative reviews, to make sure your company has the best reputation possible.
People Trust Online Reviews
If you're anything like me, you normally do a quick Google search before checking out a new business. It doesn't matter if you're looking for a good place to eat dinner or trying to buy a car. In this digital age, a lot of people use online reviews to guide their purchasing decisions.
People do this because many of them have come to trust online reviews as much as they trust their family and friends. One survey found that more than 80% of people currently trust online reviews as much as those in their immediate circles.
This alone should illustrate just how important reputation management is going to be for your business. If you don't have great online reviews to show to people, it isn't going to bode well for your business since they may feel like they can't trust you to do right by them.
Positive Reviews Will Make People Feel Good About Patronizing Your Business
When people look up your business and read through the online reviews for it, what are they going to find? This should be the first question you ask as part of your reputation management push.
If you see that they're going to come across nothing but positive reviews for the most part, it'll be a great sign. People are going to feel good about using your company's products and/or services when it seems like you've provided other people with wonderful experiences.
Your ultimate goal should be to rack up as many positive reviews as you can over time. It's going to give your business a good reputation and make more people want to patronize it.
Negative Reviews Will Make People Think Twice
If people don't see one positive review after another when they read through online reviews for your business, it could spell doom for your company. The more negative reviews your business has, the less likely people are going to be to call on your company for its products and/or services.
You'll want to actively work to reverse this ASAP. Ambrosia Design Studios can help you put together a reputation management plan that will include addressing any negative reviews you receive and striving to get more positive reviews to push the negative ones to the bottom of the list.
Negative Reviews Can Provide Your Business With a Big Opportunity
If your company has received some negative reviews in the past, it's not the end of the world.
You should look at these negative reviews as opportunities to show how much your company cares about its customers. It would be worth responding to as many negative reviews as you can so that you're able to make things right with unhappy customers.
If nothing else, this will show other people that you run a company that does its best to make things right when customers aren't satisfied. This could yield positive results for your business reputation in the end.
No Online Reviews Could Be as Bad as Negative Reviews for Your Business
If you find that your company doesn't have many small business reviews at all, this could be almost as bad as having a bunch of negative reviews. It's going to make it appear as though you haven't done enough to give people a reason to leave positive reviews for you yet.
It might also make it seem as though your small business is just getting off the ground, even if that might not necessarily be the case. You should start encouraging your customers to leave reviews for you so you're able to build up a collection of them over time.
It Doesn't Have to Be Difficult to Manage Your Business Reputation
Reputation management feels like such a tall task to many small business owners. They aren't sure where they should start when it comes to monitoring their reputation and working to improve it.
If you fall into this category, Ambrosia Design Studios offers reputation management services to small and medium size businesses. We'll work to get your business the online reviews that it deserves and ensure that your reputation is every bit as good as it should be.
Get started today by getting in touch with us to learn more about our reputation management services.